Hidden Spots_Digital Use of Talent & Influencers
Award: Graphite Pencil
Graphite Pencil / Digital / Use of Talent & Influencers / 2022
Award: Wood Pencil
Wood Pencil / Gaming / Brand Partnership
Award: Wood Pencil
Wood Pencil / Gaming / User Participation
Award: Wood Pencil
Wood Pencil / Experiential / Community
Award: Shortlist
Shortlist / Entertainment / User Participation
Online games don't have a pause button, so gamers hardly have time to eat through 8 hours and 27 min of average gameplay. Heinz teamed up with top streamers to map out snack-safe zones in Call of Duty. After that, the gaming community got on board and mapped out their own spots in other games.
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