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Motherland Pride

Award: Shortlist

Shortlist / Media / Events & Stunts / 2022

Award: Shortlist

Shortlist / Impact / Advertising

Pride events offer a moment of visibility for thousands of people. When Ukraine's Pride event was cancelled due to the pandemic, drones were used to hack the iconic Motherland Monument and attach a huge rainbow flag to it in real-time. The Motherland Monument – the tallest statue in Europe – is a symbol of victory and protection, and for Pride it was turned into a symbol of gender equality and human rights protection.

  • Motherland Pride

Credits

Lead

Client

Country

Advertising Agency

Brand

  • KyivPride

Chief Creative Officer

Creative Director

  • Sergiy Biloshytskiy

Motion Designer

  • Kostiantyn Baranovskiy

Production Company

Technical Producer

  • Victor Prokopckuk

Client Director

  • Ruslana Panukhnyk

Client Marketing & Communications Manager

  • Oksana Solonska

Client Services Director

  • Olena Orlovska

Managing Director

  • Tatiana Slyvko

PR Manager

  • Sofiia Lapina

Producer

  • Ruslan Bieliaiev

Project Manager

  • Eugene Bilotskiy

Social Media Manager

  • Maksym Potapovych
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