Receats
Award: Wood Pencil
Wood Pencil / Digital / Tactical / 2022
The pandemic caused people to start working from home and expensing home office items, so Good Fortune Burger developed Receats: a sneaky way for people to expense their eats by disguising their entire menu as office supplies on UberEats and DoorDash. Every item on Good Fortune's menu was renamed as common office supplies. For instance, burgers became Basic Steel Staplers, and chicken sandwiches were listed as Dry Erase Whiteboards. Aware that people would require a paper trail, Good Fortune rejigged its receipts to show their 'office supplies' purchases from its alias, GF Office Supply Co.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.