The Uninterrupted Playlist
Award: Wood Pencil
Wood Pencil / Media / Radio & Audio / 2022
Adverts can be disruptive at the best of times, but that's especially true when people are trying to enjoy music in the free version of Spotify. Low cost train company OUIGO believes that cheap can be great, which is why it launched The Uninterrupted Playlist. Using Spotify's algorithms, the team could find out what users were playing at any given moment and tailor its ads to match what genre they were listening to, proving that you don't need to pay more to have a great experience.
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