Burger King Whopper Heist
Award: Graphite Pencil
Graphite Pencil / Experiential / Public Spaces / 2022
Award: Graphite Pencil
Graphite Pencil / Press & Outdoor / Interactive Poster Adverts
Award: Wood Pencil
Wood Pencil / Digital / User Participation
Award: Wood Pencil
Wood Pencil / Digital / Mobile
Award: Wood Pencil
Wood Pencil / Digital / Physical & Digital
Award: Wood Pencil
Wood Pencil / Experiential / Use of Technology
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Innovation
Award: Shortlist
Shortlist / Direct / Press & Outdoor
Award: Shortlist
Shortlist / Media / Interaction
Inspired by the Spanish TV series Money Heist, Burger King and Netflix came together to encourage people to become robbers themselves by stealing burgers. Thousands of Whoppers were hidden in digital OOH signs, which people could 'steal' using their phones and then redeem at Burger King. When someone walked up to one of the signs and placed their phone on the Whopper, the NFC chip inside the sign sent a signal to make the burger disappear on the sign and appear on their phone. People could use the BK app to find out how many Whoppers were left and where they were located, and received a notification when they were near an available Whopper.
What did the judges have to say?
"Very insightful and relatable no matter where you are in the world. It's work that transcends borders."
Tshepo Tumahole, Creative Group Head, Joe Public
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