An Unlikely Friendship
Wood Pencil / Animation / 3D Digital / 2022
An Unlikely Friendship is the tale of an unexpected bond forged through a shared love for entertainment between two misfits: Hattie, a bullied hyena who can’t smile, and Carl, a grumpy zookeeper who can’t find any reasons to smile. What better character than a hyena, a usually misunderstood and feared animal, to tell a one-of-a-kind Christmas tale condensed into two minutes? The campaign was Prime Video's first Christmas advert in Europe, showcasing across seven countries on TV, digital channels, social media and cinemas.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.