Orders of Sacrifice
Award: Graphite Pencil
Graphite Pencil / E-Commerce / Promotions / 2022
While history often teaches people about the famous battles, they are rarely told about the daily sacrifices made by veterans. HomeEquity Bank launched Orders of Sacrifice, a historically accurate recreation of World War II field rations, which was made available on the popular food delivery app, DoorDash. Across Canada, people experienced how WWII soldiers ate, helping a new generation to understand the hardships of the past and driving awareness and donations.
What did the judges have to say?
"This piece of work combines history with the use of new media and new tools. Incredibly beautiful workmanship, great idea, very real and captivating."
Małgorzata Miaskiewicz, Head of eCommerce Design, Molecular BBDO
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