The Unfiltered History Tour
Award: Yellow Pencil
Yellow Pencil / Direct / Digital / 2022
Award: Graphite Pencil
Graphite Pencil / Digital / Use of XR
Award: Graphite Pencil
Graphite Pencil / Experiential / Use of AR
Award: Graphite Pencil
Graphite Pencil / PR / Events & Stunts
Award: Graphite Pencil
Graphite Pencil / Digital Design / Use of XR
Award: Wood Pencil
Wood Pencil / Digital / Mobile
Award: Wood Pencil
Wood Pencil / Digital / Physical & Digital
Award: Wood Pencil
Wood Pencil / Digital / Storytelling
Award: Shortlist
Shortlist / Experiential / Public Spaces
The Unfiltered History Tour is a guerrilla tour of the British Museum's stolen artefacts. Using Instagram Augmented Reality filters, visitors can scan the museum's disputed artefacts and see them being teleported back in time to their countries of origin. It also relays violent moments in history with the help of ten experts from those countries. The visuals were inspired by Akira Kurosawa's black and white films, and were designed to match the emotional stories told by the experts.
What did the judges have to say?
"The idea is a worldwide insight, is perfect to the brand (Vice), and is a perfect direct for a Museum"
Ingrid Lira, General Creative Director, Puerto
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