#Mondogenius 2021: Interactive Livestream Experience
Award: Shortlist
Shortlist / Digital / Promotional Websites / 2022
For Moncler's 2021 fashion show, #MONDOGENIUS, a bespoke digital platform was built to house the main livestream, which took place over five cities and showcased 11 designers. During the event, over 300 million viewers interacted via polls, mini-games and hashtag triggers. Virtual experiences are challenging established conventions in branding and content creation, prompting a new urgency for creative differentiation. While many fashion brands translated their shows to livestreams throughout 2021, Moncler went a step further by taking the #MONDOGENIUS attendees on an immersive journey around the globe.