Coca-Cola The Awakening
Award: Wood Pencil
Wood Pencil / Visual Effects / Real-Time Rendering / 2022
Coca-Cola invited people to celebrate the real magic of humanity with its campaign, The Awakening. The Real Magic brand philosophy is rooted in the insight that magic lives in unexpected moments of connection – an idea that feels more relevant than ever in today's hyper-connected yet divided world. Real magic happens when people get together and realise that what unites them is stronger than what divides them.
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