Vision Plasticfree
Award: Graphite Pencil
Graphite Pencil / Animation / Creative Use of Budget / 2022
Every year, up to 13 million tonnes of plastic end up in our oceans. Even 450 years later, small pieces of plastic are still harming millions of creatures. Unless something changes, then by 2050 there will be more plastic than fish in the sea. Driven by the belief that recycling is good, but avoiding plastic is even better, Dash is developing innovative ways of reducing the amount of plastic in its products and packaging. To bring this message to life, an emotional story was developed to show the consequences of plastic pollution by touching people, not by judging them.
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