Winamax - The Lift
Award: Graphite Pencil
Graphite Pencil / Production Design / Film / 2022
Award: Wood Pencil
Wood Pencil / Visual Effects / Practical Effects
Award: Shortlist
Shortlist / Sound Design & Use of Music / Existing Music
Award: Shortlist
Shortlist / Direction / Film
Award: Shortlist
Shortlist / Editing / Visual Effects
The Lift reinvented the codes of the gambling sector by showing how the gambler in the film wanted to use his winnings to treat his mother. After winning an online sports bet, a son sends his mother on a unique elevator ride. It causes quite a bit of damage along the way and becomes an emotional ride for the mother, until she settles into the plane at the height of her happiness. Scored to the sound of If I Can Dream by Elvis Presley, the epic adventure is told with a touch of humour.