The Nominate Me Selfie
Award: Graphite Pencil
Graphite Pencil / PR / Single Market / 2022
Award: Graphite Pencil
Graphite Pencil / Experiential / Responsible Activations
Award: Wood Pencil
Wood Pencil / Experiential / Community
Award: Wood Pencil
Wood Pencil / Media / Interaction
Award: Shortlist
Shortlist / Impact / Local Solution
Award: Shortlist
Shortlist / PR / Digital & Social
Award: Shortlist
Shortlist / Media / Mobile
Award: Shortlist
Shortlist / Media / Direct
Women make up half of all grassroots political workers, but are extremely underrepresented in Indian State Parliaments. To progress further up the political ladder, they need to be nominated by party leaders, 90% of whom are men. Shakti & Times of India highlighted this imbalance by taking an accessible concept – the selfie – and turning it into a resumé for women nominees. Female party workers were mobilised across 45,000 villages and bombarded male party leaders with Nominate Me Selfies in the one place they couldn't ignore: their phones. The result was a 25% increase in elected women.
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