Made With Your Playlist
Award: Wood Pencil
Wood Pencil / Direct / Digital / 2022
The new Navara had to appeal to a broad audience, and what appeals to people more directly than music? To cater to everyone's individual music tastes, Spotify made its entire library of 70 million songs available to choose from. Edits were designed to fit to specific tempos, so with the help of Spotify's Streaming Intelligence, people could experience the Navara to their own ultimate soundtrack and have the perfect edit to go with it.
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