Children spend more time out of school than in it, but less value is placed on learning beyond the classroom. Curiosity Collective gives children experiencing poverty access to out-of-school activities that boost their skills and wellbeing. The weird and wonderful questions asked by kids inspired the playful, uplifting voice that encourages children to follow their curiosity, cheers them on and speaks up for their right to learn. Written in the style of a kids' book, the brand film brings these questions to life through four curious characters: Charlie, Farleigh, Harley and Roy.