Fight Sexism With Sexism
Award: Shortlist
Shortlist / Direct / Press & Outdoor / 2022
Fighting Sexism with Sexism used digital billboards to put typical sexist language in front of the German public. The phrases displayed on the billboards were gradually covered by digital signatures of Petition C190, a petition started by German actress and activist Ursula Karven that aims to enforce a law to protect against sexism in the workplace. The dynamic animation showed that signatures can make sexism disappear, and a QR code allowed people to easily sign Petition C190.
