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The Egg Hijack

Award: Shortlist

Shortlist / Digital / Use of Technology / 2022

To get Jimmy Dean Sausage onto everyone's breakfast tables, The Egg Hijack campaign turned every egg in existence – edible or not – into a coupon for Jimmy Dean. AI was trained on how to recognise an egg, requiring scans of 10,000 different kinds of eggs. Using Snapchat and Amazon platforms, people could scan any egg, which would be immediately detected and turned into a coupon for Jimmy Dean.

Credits

Lead

Client

Country

Advertising Agency

Associate Creative Director

  • Giovanni Muratori

Brand

  • Jimmy Dean Breakfast Sausage

Creative Director

Design Creative Director

  • Olen Amelia

Digital Production Director

  • Jessica Rivera

Executive Creative Director

  • Isaac Pagán-Muñoz

Executive Design Director

  • Gabe Usadel

Executive Director of Digital Production & Technology

  • Preeti Shah

Executive Producer

  • Mike Diedrich

Global Deputy Chief Creative Officer

Global Group Creative Director

  • Tereasa Surratt

Production Company

Senior Editor

  • Christopher Mines

Senior Producer

  • Justin Moreno

Account Director

  • Adam LeGrand
  • Jordan Hallmark

Account Executive

  • Maddie Savin

Associate Strategy Director

  • Jaime Mougan

Chief Strategy Officer

  • Karl Turnbull

Group Director

  • Kaare Wesnaes

Group Planning Director

  • Katie Sheeran

Managing Director

  • James Hidden
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