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The Privacy Gesture

Award: Wood Pencil

Wood Pencil / Media / Use of Talent & Influencers / 2022

Award: Shortlist

Shortlist / Media / Events & Stunts

To illustrate WhatsApp's commitment to privacy, The Privacy Gesture sponsored the gestures that football players make during a match to hide what they're saying, such as tactics. The idea featured on sports programmes and social media.