Meet Sarha
Award: Shortlist
Shortlist / Digital / Use of Technology / 2022
Stc has the biggest network and coverage in Saudi Arabia. With nearly half of the country uninhabited, unseen and unreachable by foot, stc needed the help of Sarha – the world's first camel content creator. Sarha was brought in to test stc's network and present Saudi Arabia's unseen wonders to the world. The photographers had full control of the camera rig system on Sarha's hump, allowing them to take beautiful high-definition images in real-time and quickly upload them thanks to the network's high speeds.