Nike365
Award: Wood Pencil
Wood Pencil / Type Design / Display / 2022
Nike365 is Nike's first Chinese typographic identity.
An 8503 Character Chinese expression of the brand designed to standout through both ultra heavy weight and condensed typeset - 2 uncommon and difficult to implement features for the complex Chinese written language. These features are inspired by our English brand typeface, Futura Condensed ExtraBold and therefore now designed to pair together gracefully at scale, forever.
Since the 1980's this Futura weight has been an iconic pillar of the brand. In 2022 we aim to start that journey again for 1.5 Billion Chinese reading Athletes
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