Bad Movie Index
Award: Wood Pencil
Wood Pencil / E-Commerce / Use of Data / 2022
People watch more movies than ever before. Unfortunately, quantity often comes before quality. Draken Film, Sweden's leading streaming service for quality cinema, wanted to help more people to discover better films. The Bad Movie Index involved Draken Film constantly changing its membership price based on what other people are watching: the more they watch bad movies on the biggest streaming platforms, the cheaper the membership for Draken Films. It was an innovative and playful way to build brand awareness for Draken Film, helped people to broaden their taste in films, and put forth a completely new business model in the streaming market.
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