The Battle Inside
Award: Shortlist
Shortlist / Experiential / Community / 2022
To bring awareness around leukemia, a new battlefield was introduced to the game Doom Eternal: the inner body of a leukemia patient. With the help of doctors and biologists, each enemy was transformed into a real threat faced by patients such as viruses, fungi and bacteria, turning the game into a fully immersive experience. Famous streamers were brought in to help recruit players and bring awareness to young people around the world.