Hennesscreen
Award: Shortlist
Shortlist / Media / Mobile / 2022
Hennesscreen was created to celebrate the 150th anniversary of Hennessy XO cognac. The animated film could only be viewed through a glass of Hennessy Cognac, which functioned as a lens. Connoisseurs at pop-up stores and art fairs could watch the film during the usual three minute-wait as they let the cognac breathe before tasting it. Hennesscreen was a unique experience that reimagined the ritual of tasting XO cognac.