Faces of Carnival
Award: Wood Pencil
Wood Pencil / E-Commerce / Cultural Experiences / 2022
Award: Shortlist
Shortlist / E-Commerce / Purchase Experiences
When Brazil's annual Carnival celebrations were called off due to the pandemic, street vendors lost a vital way of earning money and providing for their families. Ambev created a digital platform that allowed these vendors to sell their offering online via Brazil's biggest e-commerce app for drinks – all without leaving their homes. The initiative was supported by a social media movement.