• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Non-Fungible Animals

Award: Graphite Pencil

Graphite Pencil / E-Commerce / Cultural Experiences / 2022

Award: Wood Pencil

Wood Pencil / Digital / Integrated

Award: Shortlist

Shortlist / PR / Digital & Social

To add to the global pressure to world leaders during the COP26 negotiations, WWF wanted to help raise awareness around the devastating destruction of the Arctic, and how this destruction affects the rest of the planet. An emotional film was created to show that time is running out. Using the natural properties of ice to create a stop motion film that is, itself, melting away, the film became a direct metaphor for the urgency of the situation.

What did the judges have to say?

"Support of endangered animals through the latest technology with assurance the financing will "keep on coming”."

Gosia Rzymska-Rakowska, Head of eCommerce, SEA, Publicis Groupe

"Beautifully implemented, using the latest tools."

Małgorzata Miaskiewicz, Head of eCommerce Design, Molecular BBDO