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McDonald's - Imaginary Iggy

Award: Wood Pencil

Wood Pencil / Animation / Characters & Creatures / 2022

The 2021 festive campaign for McDonald's revolved around an unforgettable character, Iggy, who took audiences on an emotional rollercoaster thanks to the charming animation style.

  • McDonald's - Imaginary Iggy
  • McDonald's - Imaginary Iggy
  • McDonald's - Imaginary Iggy
  • McDonald's - Imaginary Iggy
  • McDonald's - Imaginary Iggy