The Passion Never Stops
Award: Shortlist
Shortlist / Visual Effects / Practical Effects / 2022
Godzilla was the first Japanese movie to make it to Hollywood, and it still remains a popular movie nearly 70 years later. The Passion Never Stops is based on the true story of when Godzilla was first created in 1954, and pays homage to the filmmakers who learned from Hollywood techniques and used that to develop Japan's own special effects field: Tokusatsu. The ad represents Boss Coffee's respect for working people, including filmmakers.