Churchill 'Slide'
Award: Wood Pencil
Wood Pencil / Visual Effects / Computer-Generated / 2022
In Slide, a CGI version of the iconic brand mascot Churchill is shown on a slide, but his journey down comes to a minor halt. He manages to stay calm throughout though, and quickly resumes his ride. The spot is a reminder of how Churchill helps customers to feel calm, even when there's a hump in life's road. In order to get this characterful and complex performance out of the beloved mascot, the team pushed the boundaries of compositing to create a memorable, fun and engaging commercial.
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