Fearless Night
Award: Wood Pencil
Wood Pencil / Impact / Creative Use of Budget / 2022
Award: Wood Pencil
Wood Pencil / Experiential / Creative Use of Budget
Award: Shortlist
Shortlist / Impact / Advertising
Award: Shortlist
Shortlist / Press & Outdoor / Poster Adverts
Award: Shortlist
Shortlist / Press & Outdoor / Innovation
HandsAway, a not-for-profit organisation fighting sexual and gender-based violence, wanted to highlight the safety issues that women and gender minorities face at nighttime, and ultimately help them to reclaim public spaces. The organisation launched Fearless Night, which used existing digital billboards as light sources throughout the night to make streets safer after dark.
What did the judges have to say?
"It highlights how so many women are afraid to walk the streets alone at night, thus limiting their opportunities. Creative use of billboards to light up the space is brilliant."
ElsaMarie d'Silva, Founder & CEO, Red Dot Foundation (Safecity)
"In academia, appropriation is looked down on. In contrast, Fearless Night represents an incredible example of appropriating for good reason: using an existing platform to facilitate fairer, safer use of public spaces at night. Instead of adding new infrastructure to the streets...instead of using digital billboards to advertise...HandsAway cleverly took advantage of surface area to light up passageways and provide with more ease, escorting them along their way. They chose to leave the billboards almost blank, so people's focus and attention could remain on their surroundings. Selfless. Smart. Scalable."
Roshi Givechi, Independent Consultant, Design Strategist & Storyteller
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