The Adulthood
Award: Wood Pencil
Wood Pencil / Animation / Motion Graphics / 2022
Chromebooks has played a large part in helping Gen Z navigate their education. A helpful resource was created to help make the transition to adulthood a bit easier, featuring stories and advice from Gen Z thought leaders about growing up, and the role of tech in their experiences. Each episode had a social media push from talent, media partners and on Chromebook's own channels. In a year full of new challenges, The Adulthood offered Gen Z new ways to consider the future and pragmatic steps for how to get there.
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