Heart
Award: Shortlist
Shortlist / Animation / Traditional / 2022
There are 110,000 people in the US who are waiting for a life-saving transplant. Every ten minutes someone is added to the waiting list, and 20 people die each day waiting for an organ. Becoming an organ donor is a tough decision, even more so for teens aged 16 to 18 years old, who are given a choice of whether or not to register as an organ donor when applying for a driver's licence. The challenge was to show this target group that their organs could make a positive impact after they're gone. Humour was used to shift the conversation and raised awareness in a novel way.