The 9th Lane
Award: Graphite Pencil
Graphite Pencil / Spatial Design / Installations / 2022
Award: Wood Pencil
Wood Pencil / Digital / Use of Data
Award: Shortlist
Shortlist / Experiential / Use of Technology
Award: Shortlist
Shortlist / Digital / Physical & Digital
For the first time in the history of the Olympic games, the final of the 50 metres freestyle brought together nine participants — eight Olympic swimmers and one French Paralympic swimmer, Laurent Chardard. On 1 August at 3.30am, Chardard competed against the world's best swimmers, whose real-time progress was recreated using beams of light in a specially designed pool. To cover this world premiere, a live broadcast of this unique event was streamed on Lacoste's Facebook and Instagram accounts.