Bloody Good Period 'Typically'
Award: Yellow Pencil
Yellow Pencil / Animation / 2D Digital / 2022
Award: Wood Pencil
Wood Pencil / Art Direction / Film
The best way to tackle period shame is by talking about them. The Bloody Good Period music video took this one step further. The animated video is set to the tune of CeCe Peniston's catchy song Finally, but the lyrics were rewritten to talk about periods and sung by fierce characters who sing candidly about the gripes of menstruation, showing periods with brutal yet hilarious honesty. The blood fest celebrates something that society normally hides away from: a natural phenomenon that no-one should be ashamed of.
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