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The Hermès Drawer

Award: Graphite Pencil

Graphite Pencil / Illustration / Animated / 2022

Hermès China made a series of fun videos for the SS21 Cuteness campaign, which drew inspiration from the brand's horse motif.

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Credits

Lead

Client

Country

2D Animator

Animation Designer

Art Director

Brand

  • SS21 Cuteness campaign

Client Creative Director

  • Yunlei Ma

Concept Designer

Digital Account Director

Digital Account Executive

  • Marita Li

Executive Producer

  • Jessie Huang

Head of Music & Sound

  • Lin Feng

Illustrator

Production Company

Project & Production Manager

  • Liane Yang
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