The Fall Collection
Award: Shortlist
Shortlist / Art Direction / Integrated / 2022
Burger King needed to build buzz around the launch of its messiest burger range ever: the Gourmet Kings, burgers so messy that spillages are inevitable. To disguise any mess on customers' clothes, Burger King launched a collection of exclusive shirts featuring the same ingredients in the Gourmet Kings in the pattern. A Yeezy designer was brought in to help create the world's first burger camo, which meant that customers were literally dripping in style.