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The Better We Talk, The Better We Feel

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Press / 2022

ITV interrupted 5.2 million viewers during Saturday night TV with the first ever text interview. The jarring moment aimed to show the importance of having better quality conversations and marked the return of the broadcaster's renowned mental health initiative, Britain Get Talking. A suite of print executions further encouraged people to have meaningful conversations, which paired clever copy with manipulated everyday objects, from a scrunched up receipt from yesterday's food shop to a car parking tickets gathering dust in your glove compartment.

  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel
  • The Better We Talk, The Better We Feel

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Lead

Client

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Advertising Agency

Creative Agency

  • Uncommon Creative Studio