The Road to Completion
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / Direct / 2022
8% of couples who have bought a home together said they were too tired to be intimate with each other due to mortgage-related stress. Habito's free and simple online service is designed to remove that stress. So for Valentine's Day 2021, it decided to dramatise one of the steamier benefits of using Habito – a healthier sex life. Uncommon Creative Studio briefed erotic fiction author Rocky Flintstone (of My Dad Wrote A Porno fame) to write The Road To Completion: a cheeky tale of the steamier side of mortgages, which reached number two in the Kindle erotic fiction chart.
What did the judges have to say?
"The work was perfectly sculpted to the incredibly niche target audience and the writing was funny and trashy at the same time which was great because it had a really lovely light hearted air about it. Great work!"
Ankita Tobit, Senior Creative, Wieden+Kennedy
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