Nike Run Club (NRC)
Award: Shortlist
Shortlist / Art Direction / Digital Platforms / 2022
The Nike Run Club (NRC) app is more than a tool for athletes: it's a space for personal growth, a focal point for community and a resource for those who run. It is everything you need to start running, keep running and enjoy running more. A new extendable design system was created for NRC to help users navigate the app while creating a cohesive experience. Taken together, the system is flexible enough to account for ever-evolving content, and efficient enough to be applied across Nike's global territories, all while maintaining a unique, easy-to-navigate experience for NRC.