Google Shopping- Shop Small Murals
Award: Wood Pencil
Wood Pencil / Illustration / Environmental / 2022
When Google needed to build awareness and consideration as a shopping brand, meaning people would have to think of Google as a shopping destination, not just a search engine. The answer was simple: Shop with Google. Those three words cemented the CTA in the minds of consumers and helped them realise they aren't alone in the complicated world of ecommerce; they're shopping with a trusted friend. A 60-second anthem launched a 3-month long national multimedia campaign that included film, OOH city takeovers, experiential OOH, shoppable murals, digital displays, editorial partnerships and social.
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