Superunion has been working with the London Symphony Orchestra since 2004. Following the appointment of renowned conductor Sir Simon Rattle in 2015, the studio collaborated with LSO to reinvent its brand. The brief was to convey the power of music, celebrate the arrival of Sir Simon, reflect LSO’s pioneering spirit and engage a broader and younger audience.

In 2017, the new visual identity launched across all of LSO’s initiatives – with the approach enabling the annual season’s campaigns to be evolved for each new theme. Superunion has continued to collaborate with LSO to produce each new season’s campaign and more.