Unbreakable OOH
Wood Pencil / Media / Press & Outdoor / 2021
Stillhouse is a whiskey that – uniquely within the category – comes in a 100% stainless steel can. With Florida as one of the brand’s most important markets, and facing one of the worst hurricane seasons in US history, Stillhouse decided to protect Floridian consumers’ windows with shutters made from the same material as its cans, instead of investing in a traditional media buy.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.