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The Most Valuable News

Award: Yellow Pencil

Yellow Pencil / Press & Outdoor / Innovation / 2021

Award: Graphite Pencil

Graphite Pencil / Media / Press & Outdoor

Award: Graphite Pencil

Graphite Pencil / Press & Outdoor / Poster Campaigns

Africa decided to show that truth has never been worth so much. To take a stand, it created a special edition of the Folha de S.Paulo Newspaper printed with the same criteria used for printing money - including security paper, a watermark with light and dark tones, elements visible to ultraviolet light, fluorescent fibers, exclusive holographs, microlettering, microprints, micro-perforated numbering and tactile printing.

  • The Most Valuable News
  • The Most Valuable News
  • The Most Valuable News
  • The Most Valuable News
  • The Most Valuable News
  • The Most Valuable News
  • The Most Valuable News
  • The Most Valuable News
  • The Most Valuable News
  • The Most Valuable News
  • The Most Valuable News

What did the judges have to say?

"The craft of this execution was impeccable. Again a relevant problem, a relatable issue, and the solution was to make something that had become so disposable absolutely a piece of value. What a visual delight, the detailing in this piece stayed with me."

Garima Khandelwal, Chief Creative Officer, Mullen Lowe Lintas