LEGO News Rebuilt
Award: Shortlist
Shortlist / Media / Press & Outdoor / 2021
On 23rd September, 2020, Saudi National Day, LEGO celebrated the potential of the kingdom by showcasing the true potential of the little bricks. As soon as one of the Kingdom's largest news publications released its National Day edition, a special team recreated every single photograph, article, visual element and even every ad completely out of LEGO. These creations were captured, edited and printed to create LEGO's very own National Day newspaper. The newspaper hit newsstands across Saudi Arabia, and sold out within a matter of hours.