Pitvertising
Award: Shortlist
Shortlist / Media / Events & Stunts / 2021
Pitvertising saw the Rexona logo with its iconic tick featured on the underarms of cricket umpires’ uniforms, in a world-first sponsorship deal with Cricket Australia. Unlike a standard sponsorship placement, Pitvertising is hidden for the majority of the game, and only revealed during dramatic moments, making its impact even stronger.