Buy With Your Time
Award: Wood Pencil
Wood Pencil / Media / Retail / 2021
With IKEA’s superstores located on the outskirts of the city, a trip there becomes a long journey that takes time and effort. By leveraging Google Maps timeline, Memac Ogilvy Dubai saw an opportunity to reward IKEA’s loyal customers who made the trip regardless. Turning a trip barrier into a strength, the agency created an activation that converts time spent to make a trip to IKEA stores into a currency that allows people to buy IKEA products, which resulted in a 30% increase in store footfall.
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