Spot The Station
Award: Shortlist
Shortlist / Media / Mobile / 2021
adidas partnered with the ISS National Lab to develop new technologies in running shoes. Despite the coverage that this collaboration received, it was time to generate awareness about its first concrete launch: the Ultraboost20. Ogilvy Brasil created the first sneaker drop using the ISS location, in real time. The mobile experience challenged the public to find the ISS through their own mobiles. The sneaker sold out in only two weeks.