Generations Collide
Award: Shortlist
Shortlist / Packaging Design / Rebrand / 2021
Family skincare brand Bloom & Blossom had outgrown its old packaging. It needed a new look and feel to convey its focus on natural ingredients and celebrate the realities of family life. Kids turn our worlds upside down, so Jones Knowles Ritchie inverted the ‘Blossom’ in the brand’s name. There’s blobs, splashes and dashes as a nod to mischievous antics; playful illustrations; bold colour combos: all speaking to the joy and chaos of generations colliding. Following the redesign, Bloom & Blossom experienced a 227% increase in D2C sales, 202% increase in traffic to its website and 150% increase in email sign ups.
