Dinner Insurance
Award: Shortlist
Shortlist / Direct / Product & Service / 2021
Campbell’s has had a seat at the traditional Thanksgiving dinner in America for decades. But with the lockdown, most families couldn’t get together in the traditional manner – which meant more nervous cooks trying to keep the tradition alive as best they could. These first-time cooks needed more than help. They needed insurance. And Campbell’s delivered. With Campbell’s Dinner Insurance. Ghost kitchens, an army of cooks, delivery vans and ambassadors ensured America’s favourite side dishes on Thanksgiving Day turned out right, even if they initially came out wrong.
