Fenty Skin
Award: Wood Pencil
Wood Pencil / Packaging Design / Structural / 2021
Having designed Rihanna's break-out makeup brand, Fenty Beauty, Established was asked to create the follow-up skincare line. With an emphasis on sustainability and ease of use, the packaging features refillable components and minimal secondary packaging.
What did the judges have to say?
"Refillable packaging is something we are seeing as a viable way in reducing material consumption across the packaging industry. Looking forward to seeing how these are developed, designed and scaled for startups and brands."
Safia Qureshi, Founder & CEO, CLUBZERØ
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.