McDo
Award: Shortlist
Shortlist / Direct / Digital / 2021
The 90s are back, and once again people are walking around with their bangs parted in the middle. It just so happens that the iconic hairstyle looks a lot like another recognisable icon – the McDonald’s Golden Arches. To celebrate the comeback of the ‘do, McDonald’s decided to hijack it by paying tribute to all of its ambassadors. As a part of the celebration, the brand launched the world’s first certified McDonald’s barber shop, and made it possible for anyone to get the iconic hairdo.